They refused to show the picture, leaving it to open on 1,656 screens, roughly 1,000 less than the previous film in the horror series.
However, many chains balked, worrying that the plan threatened theatrical exclusivity and thus their business models. The exhibitors will receive a cut of digital revenues in return for allowing the studio to release the latest “Paranormal Activity” electronically 17 days after the movie leaves most theaters.
The studio partnered with exhibitors like AMC and Cineplex in a move that allows the film to make its home entertainment debut early. Paramount’s “Paranormal Activity” sequel whiffed, producing the lowest-grossing opening in franchise history with $8.2 million.
